"THE CONCEPT DICTATES ME TO USE DIFFERENT METHODS TO ACHIEVE IT"


Popular culture (commonly known as pop culture) is the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, specifically Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. By contrast, folklore refers to the cultural mainstream of more local or pre-industrial societies.
Popular culture is often viewed as being trivial and dumbed-down in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and counter cultural groups) which deem it superficial, consumerist, sensationalist, and corrupted.
The term "popular culture" itself is of 19th century coinage, in original usage referring to the education and "culturedness" of the lower classes. The term began to assume the meaning of a culture of the lower classes separate from and opposed to "true education" towards the end of the century, a usage that became established by the interbellum period. The current meaning of the term, culture for mass consumption, especially originating in the United States, is established by the end of World War II.

- Jean Baudrillard,(27 July 1929 – 6 March 2007) was a French sociologist, philosopher, cultural theorist, political commentator, and photographer.


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The relation between consumer and culture represent a macro-sociological perspective on the analysis of the interaction between consumers and their surrounding culture(s). Globalization of consumption and local appropriation of global or international consumption patterns or the discussion of macro-social changes such as they are expressed in the concepts of McDonaldization (Ritzer) or risk society (Beck) are examples of such processes.

Ahmed Nagy

Born in Cairo in ...1980, Lives and works in Cairo - He completed his undergraduate degree in Art Education in Cairo, Helwan University 2002 - He had a "painting and art criticism" diploma in Art Education 2004 - During his studies he was working on a research study "ten artists in between 1980 to 1990" - Working in the field of "tow-dimensional" abstract painting and has several other experiments in installation field from 2001 to 2006 - He had affected by social criticism concept through his criticism studies.Since 2007 he has been interested in images of cultural consumption with a focus on "consumption performance and the media's influence on consumption process"- Nagy's point of view is "the artistic process related to the self and how interact with the society".He uses "Shift - Image - Position - Translation - Out - Text - Relation - Experimentation - Self - Subsidiary - Mind - Antithesis - Sound - Isotope - Authoring - Public - System - Parallel - Synonyms - Isotope - Reflection - Dimension - Properties - Setting - Organize - Live - In - Zero - Braiding - Society - Culture - International - defragment - Explore - Format -Scan - Situation - Compress - Science - multimedia and pre-fabricated material to translate his ideas into dialogical artworks .He don't caring about the general shape of his art products - He said "The concept dictates me to use different methods to achieve it".Nagy awarded once in the 20th Youth Salon and participated in "10th International Istanbul Biennial" (Night- comers) Project, Istanbu 2007- "LiteSide Festival", multidisciplinary festival Amsterdam, Holland, 2008- "20th Annual Salon El Shabab" 2009 (Major National Exhibition for artists under 30)- "The 22nd Instants Video Festival",AIX-EN-PROVENCE, France, 2009-"The Youth Salon" Darat al Funun, Jordan, 2009- "Invisible Presence", in Samaa Khana in collaboration with the Mashrabia Gallery, Cairo, 2009- "Why not", art palace, Cairo, 2010- "Interview" Saad Zaghlol center, 2010 - "Shopping mall" Alexandria Contemporary Art Forum, Alexandria 2010 .


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Solo Exhibitions:

- 2010 "Interview" Saad Zaghlol cultural center, Cairo.

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Awards:

2009 Salon Awards, 20th Salon of youth.

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International Exhibitions and Events:

- 2010 "Shopping Mall's" Alexandria Contemporary Art Forum – "ACAF", Alexandria.- 2010 "Why Not" Art palace, Cairo Opera House, Cairo.- 2009 "Invisible Presence" in SAMAA KHANA, Mashrabia gallery, Cairo.- 2009 "20th Salon of youth", Art Palace, Cairo Opera House.- 2009 "The 22nd Festival Les Instants Video",AIX-EN-PROVENCE, France, Alexandria, Egypt. - 2009 "The Youth Salon" Darat al Funun, Jordan.- 2008 " Agenda" Alexandria bibliotheca, East gallery, Alexandria.- 2008 "MAGIC OF WATER" multi media project, ruggell cultural center, Liechtenstein, Croatia. - 2008 "LiteSide Festival", multidisciplinary festival Amsterdam, Holland.- 2008 Nominated to represent Egypt in BGCEM Biennial for youth in 2011.- 2008 "Border / ART AND MONEY" (For a global search for definitions), Liechtenstein, Croatia.- 2007 "10th International Istanbul Biennial" (Night- comers) Project, Istanbul.- 2007 "Group exhibition"- Cervantes Institute – Spanish cultural Center in Cairo. - 2007 Result of" AMALA" workshop, Cairo Atelier, Alexandria.- 2007 "4th International Biennial of Painting" art academy- Tehran-Iran.- 2007 "Result of "AMALA" workshop", Goethe Institute, Alexandria.- 2007 "1st Marketing Artwork Festival", Qaitbay Castle, Alexandria.- 2007 "12th International Alexandria Atelier Salon of youth"- Alexandria Atelier - Alexandria. -2005 "Cairo – Alexandria", Alexandria atelier, Alexandria.- 2006 "Cairo atelier salon" – Cairo atelier, Cairo.- 2006 "First International Annual Web-exhibition" website- www.ecartists.com.- 2006 "12th International Alexandria Atelier Salon of youth"- Alexandria Atelier - Alexandria.- 2006 "Cairo atelier salon" – Cairo atelier.- 2005 "2nd Form through light" Art palace, Cairo opera house.- 2005 "Ramadanyat" Cairo atelier, Cairo.- 2005 "Cairo atelier salon" – Cairo atelier, Cairo.- 2005 "Art communicate … across the world" – internet exhibition on German embassy website – www.kairo.diplo.de- 2005 "Rateb Sedik Awards Exhibition" – Cairo atelier, Cairo.- 2004 "1st Form through light" – Art palace – Cairo Opera house, Cairo.- 2003 "15th youth salon – Art palace" – Cairo Opera house, Cairo.- 2003 "The 1st salon for youth artists association" – Cairo atelier, Cairo.- 2003 "winter" – Cairo atelier, Cairo.- 2002 "More than meaning" – Cairo atelier, Cairo.- 2001 "The 3rd Nile salon of photography" – Art palace – Cairo Opera house.- 2000 "For Palestine" – Circle gallery – plastic artist syndicate.- 2000 "Against war" For the united nations association for refugees affairs – Horas gallery – The faculty of art education – Cairo.-----------------------------

Developing Experiences:

-2008 (pure data / hardware electronic) Workshop Cooperation between the "Hangar" Barcelona, Spain and Modern art Museum, Cairo opera house, in Cairo.- 2007 "Multimedia" workshop - Cervantes Institute – Spanish cultural Center in Cairo.- 2007 "AMALA" workshop - Alexandria International Media and Light Arts – Goethe institute – Alexandria. - 2007 "preparation of a technical workshop "design-painting" - the status of the youth of the future in Leaders Preparation Center.- 2005"supervised many Art workshops in Culture Palace (Rod elfarag).- 2004 "The understanding of pictures" with the artist Halla Elkousy – Townhouse gallery for contemporary arts – Downtown – Cairo.- 2001 "painting and sculpture" workshop – with artists Robert Rosh and his wife – Townhouse gallery - Cairo.- 2001,2002 "The 1st and 2nd Experimental workshops for contemporary arts" with the artists "Shady Elnoushukaty – Ayman Elsemry – Sabah Naeem – Emad Abu Zeed & Adel Tharwat – The faculty of art education – Helwan university – Cairo.

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Press:

Contemporary practices Fifth Edition, 2009.

The Youth Salon Encyclopedia, Third Edition, edited by critic / Mohammed Hamza, Sector of Fine Arts Publication, 2006.

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Private collection:

- Modern art Museum, Cairo Opera house, Cairo, Egypt.

- Private collections in Egypt, Croatia, Poland and cheek Republic.